GEO (AI Search Optimisation)
Visibility in Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot.
Explore GEO (AI Search Optimisation)AEO (Answer Engine Optimisation)
Answer Engine Optimisation (AEO) Services
Customers now ask full questions — to Google, to voice assistants and to AI chat. AEO makes sure your business gives the clearest, most trustworthy answer.
What Is Answer Engine Optimisation?
Answer Engine Optimisation (AEO) is the practice of structuring your content so search engines and AI assistants can confidently use it to answer a question directly — in featured snippets, People Also Ask boxes, voice results, Google's AI Overviews and AI chat tools.
Search behaviour has shifted from short keywords like “SEO agency” to full questions such as “how much does SEO cost for a small clinic?”. The businesses that answer those questions clearly, accurately and from real experience are the ones that get shown, quoted and remembered.
AEO is not a replacement for SEO — it is SEO done with the answer in mind. Google has said that pages must be indexed and eligible for snippets to appear in its AI features, so we always start with strong technical and content foundations, then shape each page to answer real questions better than anyone else.
What you get
- Question map for your services
- Answer-first rewrites of key pages
- New FAQ and help content
- Snippet-friendly formatting
- Schema that matches your content
- Monthly answer-visibility report
What's included
What Our AEO Service Includes
- Question researchMap the real questions buyers ask on Google, People Also Ask, forums and sales calls.
- Answer-first contentLead each section with a clear, direct answer, then add depth, examples and evidence.
- Featured snippet targetingFormat definitions, steps, tables and comparisons the way snippets display them.
- FAQ & help contentGenuinely useful FAQ sections written from your team's experience.
- Voice search readinessConversational, concise answers for local and “near me” voice questions.
- Structured dataAccurate schema (Organization, Service, Article, Breadcrumb) that matches visible content.
- Content clarity editsClear headings, short paragraphs and plain language that machines and people understand.
- Answer visibility trackingMonitor snippets, People Also Ask and AI Overview appearances for priority questions.
How it works
Our AEO (Answer Engine Optimisation) Process
Clear stages, clear communication — you always know what happens next.
- DiscoverCollect real customer questions.
- PrioritisePick questions tied to revenue.
- AnswerWrite or rework answer-first content.
- StructureHeadings, lists, tables and schema.
- TrackSnippet and AI answer visibility.
Who Needs AEO?
Any business whose customers ask questions before they buy: clinics, travel companies, coaches, consultants, educators, real estate firms and service businesses. If your sales team answers the same ten questions every week, those answers belong on your website — written well enough to become the answer Google and AI assistants show.
Explore how we help specific sectors: women entrepreneurs, travel & tourism, hotels & hospitality, healthcare & wellness, real estate.
Questions
AEO (Answer Engine Optimisation) FAQs
What is the difference between SEO and AEO?
SEO helps your pages rank in search results; AEO focuses on making your content the direct answer to a specific question. AEO builds on SEO — it doesn't replace it.
Does FAQ schema still get rich results?
Google now shows FAQ rich results mainly for well-known government and health websites. We still write strong FAQ content because it answers real questions, but we don't promise FAQ rich results.
Can you guarantee a featured snippet or AI Overview mention?
No. Google decides which source to show for each search. We maximise your eligibility and quality, and report honestly on what appears.
Is AEO useful for local businesses?
Yes. Many voice and AI questions are local, such as opening hours, prices and “best near me”. Clear answers plus a complete Google Business Profile help a lot.
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