AEO (Answer Engine Optimisation)
Be the answer: featured snippets, People Also Ask, voice search and AI answer boxes.
Explore AEO (Answer Engine Optimisation)GEO (AI Search Optimisation)
Generative Engine Optimisation (GEO): Get Found in AI Search
When someone asks ChatGPT, Perplexity or Google's AI Mode for a recommendation, is your business mentioned? GEO helps make sure it is — honestly and sustainably.
What Is Generative Engine Optimisation?
Generative Engine Optimisation (GEO) — also called AI search optimisation or LLM SEO — is the work of improving how often, and how accurately, your brand is mentioned and cited inside answers written by AI systems such as Google AI Overviews, Google AI Mode, ChatGPT Search, Perplexity, Gemini and Microsoft Copilot.
For Google's AI features, Google's own guidance is clear: optimising for AI Overviews and AI Mode is still SEO. Pages need to be crawlable, indexed and snippet-eligible, with unique, people-first content and good technical quality. Google has also said special tricks such as llms.txt files, “chunking” content or rewriting pages in an AI-specific style are not needed. We follow that guidance — and we won't sell you shortcuts.
Other AI engines like ChatGPT and Perplexity use their own search and crawling. There, being mentioned depends heavily on what the wider web says about you: clear facts on your own site, consistent business information, genuine reviews, and coverage on reputable third-party sites. Our GEO service combines strong SEO with this broader brand and reputation work, and then measures your AI visibility over time.
What you get
- AI visibility benchmark report
- Technical and crawl readiness fixes
- Brand facts and entity consistency plan
- Original, citable content roadmap
- Digital PR and mention plan
- Monthly AI visibility tracking
What's included
What Our GEO Service Includes
- AI visibility auditTest how ChatGPT, Perplexity, Gemini, Copilot and Google AI features describe your brand and competitors.
- Crawl & index readinessMake sure search and AI crawlers can access your key pages, within robots.txt choices you control.
- Entity & brand clarityConsistent name, services, location and facts across your site, profiles and directories.
- Citable, original contentFirst-hand insights, data, examples and clear answers that AI systems can confidently reference.
- Earned mentions & digital PRGenuine coverage, partnerships, listings and reviews — never fake or paid-for mentions.
- Accuracy correctionSpot outdated or wrong AI descriptions of your business and fix the sources behind them.
- Multimodal assetsOptimised images and video, which Google highlights for its AI search experiences.
- AI visibility reportingTrack mentions, citations and referral traffic from AI tools alongside Search Console data.
How it works
Our GEO (AI Search Optimisation) Process
Clear stages, clear communication — you always know what happens next.
- BenchmarkAsk AI engines your buyers' questions.
- Fix foundationsTechnical SEO and indexing.
- ClarifyBrand facts and entity signals.
- EarnOriginal content and genuine mentions.
- MeasureCitations, mentions and AI traffic.
Who Should Invest in GEO?
Businesses whose customers increasingly research with AI tools: B2B services, SaaS, agencies, healthcare and wellness, travel and hospitality, education and premium local services. If prospects ask an AI assistant to “recommend the best…” in your category, GEO helps make sure your brand is part of that answer — described accurately.
Explore how we help specific sectors: women entrepreneurs, travel & tourism, hotels & hospitality, healthcare & wellness, real estate.
Questions
GEO (AI Search Optimisation) FAQs
Is GEO different from SEO?
For Google's AI Overviews and AI Mode, Google says it is still SEO — strong SEO is the foundation. For tools like ChatGPT and Perplexity, GEO adds brand, reputation and mention-building work on top of SEO.
Do I need an llms.txt file?
Google has said llms.txt is not needed to appear in AI Overviews or AI Mode, and there is no widely confirmed benefit elsewhere. We focus on proven fundamentals instead.
Can you guarantee ChatGPT will recommend my business?
No one can. AI answers vary by question, user and time. We improve the signals AI systems rely on and report your visibility trends honestly.
How do you measure AI visibility?
We run a consistent set of buyer questions across major AI tools each month, record mentions and citations, and track referral traffic from AI platforms in analytics.
Should I block AI crawlers?
It's your choice. Blocking search crawlers can remove you from AI answers. We explain the trade-offs so you can decide what fits your business.
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Get a free AI visibility snapshot across ChatGPT, Perplexity and Google AI.